The CMOs or marketing directors of the Healthcare sector take these aspects into account when promoting the brand and the type of communication they launch in offline or online media. But, in particular, the digital channel Image Masking represents a greater challenge for them, since its dimensions and possibilities are enormous and more precautions must be taken so as not to breach the regulations. In addition, we must take into account what its two main final consumers are: professionals in the health sector, such as doctors, and patients. This compendium of factors means that the decisions they make are not easy and require hard work both internally and with the Image Masking help of partners. The 4 current challenges of CMOs in Pharmaceutical Marketing 1 Digital Measurement How to measure the digital impact of a marketing campaign ? How to know what the return on an investment has been? Offline channels had established KPIs for many years.
It was known how to measure results and what indicators were appropriate. But the digital environment has changed everything. In the first instance, Pharma marketing managers must begin to trust the "data" obtained through digital Image Masking channels, without wanting to analyze too many things and learn to focus. big data It can provide us with a lot of useful information: create the ideal buyer persona profiles, track users in real time and know what they really need, or know which campaigns are working and which ones should be stopped, among other aspects. And to achieve Image Masking this, each company must define its challenges and KPIs by channel internally , as well as establish dashboards in each department and at the same time jointly face the general objectives of the digital environment. 2 Multi-channel and Omni-channel.
There are many echoes about the development of omnichannel strategies, but the reality is that few companies have Image Masking achieved this desired approach with their different audiences. The channels of contact with the client usually mean the work of several channels in parallel, unconnected with each other. For further clarification, here's what each concept means in marketing, where each procedure boils down to a company's approach to digital channels: Multi -channel: Brands Image Masking that focus on maximizing the performance of each channel separately such as mobile, email, social networks... have a multi-channel strategy.