get quick answers thanks to the use of chatbots. According to Forrester, after the covid-19 pandemic, two thirds of the leading financial companies in the market have implemented the use of chatbots. Trends in Inbound Marketing 3) Personalized feedback surveys Satisfaction surveys are nothing new, but thanks to smart forms , we can now give them a spin to personalize them based on the information we have from users. Thus, each user is shown different questions depending on their situation. The previous answers are stored to give rise to an increasingly complete profile.
This enriches our entire data strategy and decreases resistance by showing shorter surveys and without repetitive questions. 4) The integration of Clipping Path payments in the CRM CRM is one of the pillars of inbound marketing, since thanks to it we can track the customer throughout their journey and offer them the content that best suits their needs. Now, HubSpot has taken it a step further by including a native checkout system directly into its CRM to offer a more connected shopping experience. Thus, we can include payment links in emails, websites, live chats and other channels, facilitating a more seamless shopping experience and directly integrating conversion data.
5) Event-based workflows Until now, workflows were understood as a series of communications that were sent to the user after they entered the process (for example, registering to download content). The most common is that these communications were a series of emails sent at intervals of between 3 and 5 days. But the new trend is event-based workflows , which rethink the way of structuring this process. Now we have a central event (for example, a webinar) and communications are structured around it. For example, we can send a series of emails to prepare for the event (a week before, a day before and an hour before),