The good news here is that it will look familiar. You can visit the SERPs, use the Ad Preview tool, and some competitor tools to find the ad text your competitors Banner Design are using. iSpionage Ad Copy Report iSpionage has data that shows you which ad variations are running, as well as information about traffic to an ad, when it was launched, and when it was most recently viewed. Advertising Continue reading below Rather sweet! Take-out advertising copy Like keywords, there's a lot to learn from your competitor's advertising content. Here are a few things I recommend you keep an eye on: What is their main call to action? What do they highlight in their copy? What emotion Banner Design are they trying to evoke? Do they offer deals/discounts or do they present themselves as a luxury? Based on the answers to these questions, you can develop your own ad copy strategy to help you stand out on the SERPs.
If your competitors are going down the Banner Design bargain route by offering sales, ask yourself if you can (and want to) beat them on price? If so, offer a bigger discount and highlight that you are cheaper than them. If you can't or don't want to do this, set Banner Design yourself as the higher end choice and worth the extra expense. The features/benefits they highlight in the ads also help show where they want to compete and what they think sets them apart. Advertising Continue reading below No company writes paid promotions highlighting its worst features. Based on what they promote, how can you compete with their best features/benefits? Are yours better to be able to Banner Design attack them head-on? Or is yours worse and you need to point out something else you're doing well to distract from that area where you're not as strong? It's a bit like "The Art of War".
But making sure you're competing where you can compete is half the battle to winning the hearts and minds of your customers.Landing pages are some Banner Design of my favorite places to look for competitor information. But I feel like a lot of people don't pay attention to them, which is a shame. When you go to the SERPs, click on a few of your competitors ads and see what their landing pages look like. Adidas Landing Page Yeah, I said it. Advertising Continue reading below Click on their ads. Don't act like you've never done it before. It's every marketer's dirty little not-so-secret. Bonus: now that you've been to their site, you'll get a glimpse of how they retarget Banner Design site visitors! To illustrate the experience of searching online to buy a shirt from a store, your keyword is what takes you to the store and the right department. The ad grabs your attention and prompts you to walk over to the shirt and pick it up. The landing page is the shirt itself.