But the following year, the same researchers discovered a trait that could help you bring that trust back: authenticity. Brand authenticity and brand trust have a major relationship going on. While Gustavson uses authenticity to talk about social responsibility, we’d argue you can apply that take to brand authenticity as a whole — showing your customers your human side. How can you make your brand more authentic to build trust with your customers?
Let’s talk more about the importance of authenticity and five ways you can boost it for your brand. The Importance of Authenticity Your brand’s authenticity can make or break your customers’ buying decisions. A survey of more than 1,500 consumers showed that 90% think authenticity is important when deciding what brands to support. Just as buy email list data-driven brand building helps you establish a solid brand, so does authenticity-driven brand building.
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Use data to establish your brand strategy, then find ways to make that strategy feel authentic. 5 Ways to Make Your Brand More Authentic Here are five actionable strategies you can use to solidify your brand’s authenticity. Add social proof This might not be the first time you’ve seen us suggest using social proof in your marketing, and for good reason. It’s one of the best ways to build trust in your brand. Social proof is evidence showing other customers like your brand. Think reviews, social media posts from customers, and case studies.