Google's Kai-Fu Lee left to start a business. As he wrote on his blog, "I've reached this stage in my life. If I don't do it again, I'm really afraid it's too late."
It can be said that it is an irresistible entrepreneurial passion and impulse that slams into his heart from time to time, and also makes him feel that if he does not try to start a business, he may miss the opportunity of a lifetime. Although he has to give up expensive prices for this, such as the sky-high stock retention provided by Google, he has no turning back.
This reminds me of my own experience.
Before I started my business in March 2004 , I had been a senior executive in state-owned enterprises, private enterprises and foreign enterprises for a long time . Honor can be said to be very enviable, but in the glorious period of my career, I finally chose to start a business. There were many people who were puzzled and confused, and even a close friend came to me specifically, "You are now paid so much. , the treatment is good, the boss attaches great importance to you and you have the opportunity to show off your skills. You want to be as Latest Mailing Database beautiful as possible. Now if you want to start a business, you have to do everything yourself. The resources and contacts accumulated in the past may not necessarily help you. The key It's not worth it for you to give up hundreds of thousands of annual salary and generous treatment. Besides, what if you invest your hard-earned money, what if you lose all your money, things are hard to say now, remember my words, It is good to start a business, but it will take a lot of risks, so you have to consider it carefully.” I know that this friend has also called to start a business many times, but he finally chose to give up when he answered the question of “choose or give up”. , became an uncompromising "giant of language, dwarf of action". I remember answering him at the time, "Since I want to take this step, I must also consider the risks in the future. In any case, starting a business is an idea I had many years ago. There is no chance."
Now, when I read Kai-fu Lee's words, I feel the same.
Recently, another friend chose to give up halfway in starting a business. He has also experienced many projects before and after. Every time he started, he was full of confidence, but once he encountered difficulties in the process, his confidence began to shake, and it did not change for a period of time. He abandoned his weapons and surrendered, and gave up hastily.
For his approach, I cannot give more evaluation, but what I want to say is that starting a business in any environment is a combination of risks and opportunities, especially now, starting a business is more about testing people's will and quality. The test is whether entrepreneurs have the determination to overcome difficulties and the confidence to move forward. If the entrepreneurial project is developing, but if you encounter difficulties temporarily, you will be discouraged and unable to hold on to it, then I am afraid that it will be difficult to find your own path to success in the days to come...
From this, I think that in the years to come, entrepreneurs should not only find a suitable entrepreneurial path for themselves, but also have the perseverance to persevere.
However, there are also many such situations. Some entrepreneurs often have an idea without knowing anything about the specific operation. They have no concept of their own positioning and the direction of starting a business. They only feel that there are so many investment promotions in the market. To join the project, you can find a similar one. There are many people who have this kind of idea, and this kind of wrong idea will definitely cause the entrepreneurs to lose their money.
In fact, the first key to starting a business is that you must know and understand yourself. If you truly understand your strengths, you can make use of your strengths and avoid weaknesses in practice and achieve rapid success. There is a saying that positioning determines life. An entrepreneur's mentality depends to some extent on his own evaluation of himself. What you position yourself in your heart is what you are. If it is unrealistic, or there is no healthy and good mentality, will not be successful. Entrepreneurs must have enough consumer groups or stable customer groups to provide products or services for the society in their production and business activities, and must ensure that the products or services they produce and operate are " value for money and genuine " , so that consumers can Reduce the use cost while enjoying the same social product functions, or allow customers to spend the same use cost to obtain more advanced product functions. On the premise of ensuring the overall interests of society, entrepreneurs can also obtain relatively generous, stable and reliable returns.
In today's increasingly fierce competition, if you can't give yourself an accurate position, but follow others' ass with the flow, then you will never find your own piece of sky.
In March 2004, I returned to Wuxi, Jiangsu, and founded Lange Zhiyang Marketing Consulting Co., Ltd. I have been engaged in marketing for nearly 20 years. Reported my personal career in over 10,000 words. Sometimes I think about it, although there have been many brilliant achievements in the past, from the moment I started my business, everything belongs to the past tense, and I want to start a new life.