Recently I have been thinking about the issue of "change".
Inspired by Taoism's "Wuwei", he published the "Wuwei" method of products, which Number List greatly improved his understanding of products. I recently read "Easy" and was deeply inspired.
It is easy to have Taiji, which is to give birth to two rituals, two rituals to produce four images, and four images to produce gossip.
Yi, one name has three meanings: the so-called easy, change, and not easy.” This means that “easy” means both simplicity, change, and invariance. It is very chewy and tastes carefully. At the end of the article, the author will reveal the connection of these three meanings.
Let's first look at the "easy" of products from three aspects:
Easy for users;
Easy Product Manager;
1. Easy Way | User Easy
Every product manager may have a headache, the user is too fickle.
The needs of users are too varied. Yesterday's tipping point function, with the continuous improvement of the user's stimulation threshold, has become a standard function today, and may become a function that will be eliminated in the future. Think of WeChat Shake it, it can be said that it has made important contributions to WeChat's development of a huge user market.
In the stage of socializing with strangers, there is the loneliness and expectation of countless men and women, accompanied by the "click" sound of the bullet being loaded, how much fate is connected through radio waves.
Later, it was only occasionally remembered in various promotion activities. The last highlight moment was the Spring Festival Gala shaking and grabbing red envelopes, and the first battle to shake Alipay's mobile payment world.
Looking at today, how long have we not used the shake function in WeChat or other applications?
User aesthetics are too varied. Each generation has the aesthetic appeal of a generation, the middle-aged and elderly people are colorful, the young people are minimalist and indifferent, and the minors are two-dimensional. And the aesthetics of the same generation are constantly changing. For example, Apple mobile phones, iOS 6 and previous systems, the design style is based on skeuomorphism, until iOS 7 fully turned to flat style. In recent years, there has been a trend of returning to quasi-materialization.