Marketing and digital transformation in both B2B and B2C. Robert Jan has over 20 years of experience in the field of digital strategy and marketing. 24 articlesMore about Robert Jan van Mobile Phone Number Read more about Online marketing Online Marketing Marketing strategy CoronacrisisMarketing techniquesWarScarcity Topical ma Marketing in times Mobile Phone Number of crisis: the changed role of advertising & sales like this The future of social media is open and decentralized sat New social app BeReal is growing explosively: this is how it works fri 10 tips & 10 tools for organizing communication work do Intertoys' strategy: TikTok, kidfluencers & focus Mobile Phone Number in communication3.
Popular Involve your colleagues in your content strategy in 5 steps Metaverse: sounds cool, but what can you actually do with it? 10 tips & 10 tools for organizing Mobile Phone Number communication work Overcome the crisis: 3 proven marketing techniques for companies Horizontal SEO: focus on topics, instead of keywords agenda APR 21 Growth Marketing event Mobile Phone Number APR 25 Create personas training APR 26 Google Tag Manager training Mobile Phone Number Comments (0) ResponseAfter years of abundance, our economy has entered a situation of scarcity. A Mobile Phone Number situation that we have not seen since the 1970s. 50 years ago we had to deal with a commodity crisis.
Looking back at this period, what can companies learn from Mobile Phone Number this? In the 1974 article Marketing during Periods of Shortage, Philip Kotler describes how companies at the time responded to the new reality of scarcity. With the recommendations from this article together with the knowledge of today, I describe in what we can learn today from the raw materials Mobile Phone Number crisis of fifty years ago. What we can learn from the past Rapidly increasing fuel prices, shortages in raw materials and personnel and a growing order backlog. As now, in 1973 a long period of materialistic abundance suddenly came to an end.