AI Technology Artificial Technology is known to be the future trend of technology. AI is a computer or robot that carries abilities to perform specific tasks typically done by humans. This remarkable trend demonstrates human-like intelligence and even emotions; furthermore, the trend seems to show much success within chatbots. While some brands have real people, in real-time to help online shoppers, other brands use AI technology to replicate a Real Estate Photo Editing human interaction via their chatbots and include automated responses to frequently asked questions. Additionally, AI bots are another popular trend that is used to personalize consumer shopping experiences with unique product recommendations. Showcasing Sustainability According to Harvard Business Review, 65% of consumers are interested in purchasing products from companies with a genuine commitment to sustainable practices and efforts. Additionally, a Nosto survey showed that 50% of respondents were hoping to see more sustainability in the fashion industry, and 75% wanted brands to have less packaging.
Ultimately, brands that consider their environmental footprints are the ones who are more likely to succeed within the e-commerce industry. Social Commerce Social commerce is when you make use of social media platforms, like Instagram, Facebook, and Twitter, to promote and sell products and/or services. With the use of commerce features such as product tags on Instagram, users no longer must leave the social platform or be brought to a browser to make purchases – as they can directly purchase an item through the app. According to research found by The Harris Poll, nearly 3 in 4 brands have already participated in social commerce. By the year 2025, the U.S is predicted to solely project near $79.6 billion in the social commerce industry. While not every social media platform yet has a form of social commerce available, other platforms, such as TikTok, Twitter, and YouTube.
Have already announced that they will be introducing their own form of social commerce shortly. Therefore, Bold x Collective suggests that you plan the same transition to this trend on the platforms it is currently available on. The digital world can often be as unpredictable as the expectations from consumers. With the development of the current 2022 trends, it’s clear that incorporating technology (such as AR technology and AI for personalization and chatbots) is paving the way for future e-commerce businesses. Want to stay in touch with all the new features coming this 2022? Stay in touch with their knowledgeable team of marketers and creators at Bold x Collective, as they don’t just stay on top of all the new trends but use them to help build their clients’ brands, so they can level up their marketing.